Knowledge is no longer the advantage.
Human is. Curiosity. Empathy.
Collaboration. Creativity.
That’s BIF.
One program. Ten behaviours. Take it your way.
How BIF are you?
Ten questions, one for each behaviour. Ninety seconds. A score out of 100.
Get your result. Share it. Come back at the end and beat it.
25+ years, proven with industry leaders.
A public service broadcaster, two record labels, global music technology, government education ministries, an enterprise technology firm, a dairy processor, primary schools and youth programmes. Sectors with nothing to do with each other.
They called them soft skills.
They’re the
only hard ones left.
Better Ideas Faster was never about answering faster. It’s about reaching the best answer sooner, and the first answer is never it.
Because the machine can never stop rushing.
It has no gap. Nothing is at stake for it in the waiting, so it goes straight to the most probable answer, instantly and fluently. That is not a flaw in it. That is what it is for.
And we use it. All day, and more every month. That is not going back, and it shouldn’t. But everybody now has the same access to the same knowledge, arriving at the same speed, phrased just as well. Knowledge stopped being an edge the moment it became free.
What is left is what you bring to it. Two places, both of them a gap the machine does not have.
The question you thought to ask.
Because of your lived experience. A machine knows everything, save the value of which one.
What you do with what comes back.
Everyone gets an output. Almost everyone
ships it.
The advantage is in the riff.
The machine can never stop rushing. You can.
That is the whole advantage.
Not just thinking. Not just doing. Being.
A tool is something you use. A skill is something you have. A behaviour is something you are, and that is the one that compounds, because you do it daily whether anybody is watching or not.
Ten behaviours. An experiential journey, not a course.
Ten behaviours. Re-learning to think, to do, and ultimately to become the creative human you already are.
See all tenBIF.
One program.
Take it your way.
Free. The handbook and the introduction.
The ebook, the introduction on film and audio, and your score out of 100.
One module.
Take the one you need. Each stands on its own, each comes with its coach.
All five modules.
The ten behaviours, in five parts, at your own pace. Every module with its coach.
The full BIF People Program.
The five, plus the Kickoff, the ten week pathway, your score at both ends, the wash-up, and the BIF AI 10 Week Coach.
Your team. Up to 10 seats.
The facilitated ten weeks, run as a backbeat to a live project. $500 a head at ten.
What you walk out able to do.
See it. Hear it. Read it. Learn and do it.
Every behaviour comes four ways, because people learn three different ways and doing it is the fourth. Here is the introduction, free, right now.
The short film
Watch Matt Hart introduce the BIF People Program.3 minsThe audio lesson
Listen to the BIF People Program introduction.14 minsThe manual
Read the introduction from the BIF People Program Manual.Chapter, PDFNo offsite. No training room. You learn it and you do it, on something you are already trying to solve.
And a coach trained on the method, in every module.
It sits alongside you while you do the work. It will press you when your insight is really an opinion. It will not write it for you.
That part was always going to be yours.
Which is the point rather than a limitation. What gets somebody past their first answer is being held in the work a little longer. That is what the coach is for.
Run it underneath a project you’re already doing.
Most training asks a team to stop working and go and learn something. This does the opposite. The ten weeks run as a backbeat to a live project: the team learns the behaviour on Monday and applies it to the thing they are working on that week.
So you get two things for one. The capability stays with the team afterwards. And the project it ran underneath went faster and came out better, because that is what the behaviours are for.
It stops being a training line and becomes a project line.
25+ years, 100s of teams, 1000s of people.
Magnum, pan-European, 2005. Six steps, one insight about the small sensual moments that reconnect busy women with themselves, and a limited range built from it.
Sales up 6.2 per cent, on a budget 32 per cent smaller than the campaign before it.
Rushing to Become: How Story Holds a Person in the Unfinished. A doctorate by public works, which means this practice is not the illustration of the research. It is the evidence.
“I am not consulting something I studied. I am coaching something I have lived.”
Matt Hart
Magnum, 2005. The whole job, frame by frame.
Eleven frames. The six steps, the handwritten concept sheets, the finished art, and the one that came out of a brainstorm instead.
Open the gallery
Knowledge went free.
Experience did not.
Yours compounds. And it goes with you when you go.
Learn these behaviours.
Go be brilliant.