Matt Hart.
Where AI handles the known, Matt Hart works in the unknown.
For over twenty five years he has been building, teaching and applying creativity where it matters most, which is inside people, teams and cultures. He does not treat creativity as a skill. He treats it as human intelligence.
The part machines cannot touch.
The capabilities underneath skills and tools: imagination, intuition, curiosity, empathy, courage, resilience, meaning. In a world accelerating through AI it is not optional. It is the advantage. The ten behaviours are how you switch it on.
It was never a straight line.
From a forest ranger in New Zealand to some of the world’s most influential brands, artists and leaders, guided the whole way by one question. How do we help people become who they already are?
Mostly behind the scenes. American Idol, BBC, Cisco, Sony Music, Spotify, UNICEF, Unilever, Warner Music.
Not an agency. Not a consultant. Not a guru.
Calm rather than chaotic. Deep rather than performative. Challenging rather than overwhelming. Human rather than transactional.
Written down in 2016 after fifteen years of doing it: ten behaviours over ten weeks, laid out as a journey rather than a syllabus. This site is that manual, opened up.
A doctorate by public works.
Rushing to Become: How Story Holds a Person in the Unfinished. By public works means the practice is not the illustration of the research. It is the evidence.
“I am not consulting something I studied. I am coaching something I have lived.”
Superfandom
Have fans, not customers.
Fan intelligence for brands and artists. What an audience is actually a
fan of, and what to do about it.
superfandom.ai
Gen Z, becoming future ready.
The same behaviours turned inwards, for young people. How a young person
becomes a fan of themselves.
industryapproved.com
Fans get fans. It would be odd to run BIF any other way.
Growth strategies built around fans getting fans are the core of what Matt has done for twenty five years. So recommend BIF to somebody, and we will give you 20 per cent.
Not a tip in the hat. A koha for sharing it, and for helping BIF deliver on what it is for: to invest in human creativity, and realise more better ideas, more faster.
Where Matt writes most weeks. No form and no assistant, teams and speaking go to the same inbox.
linkedin.com/in/matthart1
Magnum, 2005
The whole job frame by frame, including the idea that came out of a brainstorm instead.
Open the gallery