The Ten Behaviours.

Ten questions about how creative work actually behaves, and the behaviour underneath each one. Every page is a complete answer, free, and the program sits at the bottom of it rather than in front of it.

YouIt all begins with you and your creativity.

CuriosityWhy do I get my best ideas in the shower?EmpathyWhy won’t customers tell you the real reason?

With othersThen it’s your creativity, with others.

CollaboratingWhy do people say they want big ideas and then say no?FacilitatingHow do I run a creative session that isn’t a brainstorm?DesigningDoes a creative process have to happen in order?LeadingWhy does my team stop having ideas when I’m in the room?

Back to you, deeperNow it’s back to you, to increase your capacity for ideas.

Tuning-inDo I have to meditate to be more creative?ResilienceHow do you keep going when the idea keeps getting knocked back?+1Why should I make something that has nothing to do with my job?

And outYou’re done. Go be a brilliant ideas person.

Letting GoHow do I know when to let an idea go?