Not an AI coach. A BIF AI Coach.
The difference is the whole point. It has been trained on twenty five years of this specific practice, so it presses in the places the practice knows to press, and it stops where the practice stops.
The BIF People Program invests in BIFKiDS. All kids as next-gen problem solvers. bifkids.com
That exchange is behaviour two, Empathy, and it is the single most common place the work goes wrong. The coach knows that because the practice knows that.
A SKILL.md file you load into your own AI.
Every module’s coach arrives as a single file. You drop it into whichever AI you already use, and the coach is there, in your own workspace, on your own work.
We recommend Claude. It works on all of them.
In every module
Buy one module for $99 and its coach comes with it. There is no version of this you buy separately.
Across the ten weeks
On the full program there is a second one that holds the whole ten weeks, so week nine can refer to what you said in week two.
Stays yours
What you put in is not used to train anything public. The practice learns from Matt’s work, not from yours.